Trove is an eclectic haven for people who love to thrift. A one hundred percent thrifted hotel, it is a wacky and wonderful mishmash of hidden treasures; hence the unique name, Trove.

Located in the heart of Oxford, thrifters can enjoy finding new treasures for themselves, attending workshops and events, or just basking in the beautiful decor.

I wanted to incorporate a number of designs and styles into the brand, to represent the unique and eccentric hideaway that this hotel was to be. I had fun with this, mashing styles together in a way that still felt very cohesive when put together. Fun, playful, cool, it’s a lovely little brand identity that’s full of personality.