JEN

A hormone balancing coffee shop, cafe and lifestyle brand. The name JEN, taken from the word Oestrogen (one of main female hormones responsible for The Menstrual Cycle). I gave her a human name to make her real, relatable and trustworthy.

The symbol, taking it’s shape from a diagram of the menstrual cycle and imitating the sun in it’s shape, it is a representation of how menstruators are cyclical and close to nature, just like our sun is to earth.

Incorporating natural textures, strong and flowing typography, and a distinct earthy colour palette, JEN is tasteful, covert and a celebration of menstruators all over the world.