A set of posters and matching deck of pronunciation cards created for the 2024 ISTD brief, in which I based my project around Scandinavian words and concepts that could help us all feel more joy in our lives.

Using colour theory, shapes, typography and soft gradients to convey the emotions each concept represents, Joybringer is a lesson on how how we can all live slower, happier and simpler lives.

Happiness is living stripped back, and less equals more, and so the simplicity of these designs is really what helps to evoke this message.